Relationship between Motivation and Behavior of SNS User

With 225 SNS network users as the subjects, the research focuses on the influence of SNS network users’ motivation on their behavior. Data are collected through questionnaires and the relationship between motivation and behavior is studied with relative analytical methods. As shown in the study, information and instrument motivation, entertainment and aesthetic motivation, social connection motivation, altruism motivation, ascription and identification motivation, and intrisic motivation have significant positive correlation with usage time, usage frequency and usage level of the users.

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