The Importance of
暂无分享,去创建一个
[1] Hong-Youl Ha,et al. Effects of consumer perceptions of brand experience on the web: brand familiarity, satisfaction and brand trust , 2005 .
[2] Francis Buttle,et al. Does service failure influence customer loyalty , 2002 .
[3] J. Munuera-Aleman,et al. Brand trust in the context of consumer loyalty , 2001 .
[4] M. Holbrook,et al. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty , 2001 .
[5] R. Oliver. Whence Consumer Loyalty? , 1999 .
[6] S. Hunt,et al. The Commitment-Trust Theory of Relationship Marketing , 1994 .
[7] R. Oliver. Cognitive, affective, and attribute bases of the satisfaction response. , 1993 .
[8] V. Zeithaml. Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence , 1988 .
[9] G. Tellis. Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice , 1988 .