Perception Change in Rice Pest Management: A Case Study of Farmers' Evaluation of Conflict Information

A simple rule-of-thumb, or heuristic, in pest management which was in conflict with farmers' prevailing perceptions was communicated to farmers to examine whether their cognitive dissonance would challenge them to evaluate it and change their misperceptions. This research is available in Journal of Applied Communications: https://newprairiepress.org/jac/vol81/iss2/2 Perception Change in Rice Pest Management: A Case Study of Farmers' Evaluation of Conflict Information K. L Heong M. M. &calada Introduction ""'"" 11« ... ..-. , .... ,"'01\' """ _ _ .. tho 000'1)' __ ~tho """ to """"" ",,·It, f OJ _ ctoo, Tho "'0" , ... ....... at _ ..... _".,_~'~'_._I1,_ .. , .. '" ! • • , I t I " ! ~ UI . •• l 'If ! -.-,<~-~~,~._.,."""."". "' .... _-.. .-~ ....... "'....."""' ... ,, .. . --_ .. , , ", ... _ ... ,,' .-....... ... ......... '" " .. ..,. ~'57 7 ..... ,0.' ·._ .. 101""'100" ..... ee .. L<,ot, "\11 __ ...... 1\ .. _ ' i • • ~ •• _<OOriod ""' .. iM2, Tho __ """". :d...,..,., .......... " .. 010 .. ........... ' ' .. ",' ._It_ t I_CD "', .... _ ... , 'e' i ' ... ..,..." DtWo ...... qo ' . .......... d""1:J ' t :7 :.'~~_(;_ lfi41," ' f""" ---~...,....-."' .... ' '-"po '5._='" The ..... \ ;-, . . . .... ...... -..... »00, ... _ I II .... .. ___ ... h' ........... ..,..., P'".:n,,", .. ...,..._ .. __ 1':' ... , .... -<10)'_ .. ::*._ ..... I "'" __ ;OOO2!l .......... '-T .~ __ " . :;, ._"",",,,; .. -_ .. ';" .. ond,,_ dPr .,_ .. _"'~---........ , ...... : ....