Web Information Personalization: Challenges and Approaches

As the number of web pages increases dramatically, the problem of the information overload becomes more severe when browsing and searching the WWW. To alleviate this problem, personalization becomes a popular remedy to customize the Web environment towards a user’s preference. To date, recommendation systems and personalized web search systems are the most successful examples of Web personalization. By focusing on these two types of systems, this paper reviews the challenges and the corresponding approaches proposed in the past ten years.

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