Dimensions of Trait Attributions Associated with Eyeglasses, Men's Facial Hair, and Women's Hair Length1

This research investigated the effects of men's eyeglasses and facial hair and women's eyeglasses and hair length on the traits associated with facial schemata. One hundred and thirty-five introductory psychology students rated Photo-IdentTM composites of stimulus persons on 20 adjectival continua. A factor analysis of the scores extracted three factors: Social Value, Social Forcefulness, and Mental Competence. Eyeglasses on both the men and women were associated with attributions of diminished forcefulness and heightened competence. Men's beards were associated with lessened competence. Women's long hair was associated with decreased forcefulness. The results were interpreted in terms of the effects of the independent variables on apparent facial maturity.

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