The World Behind the Product

Once upon a time . . . there was the launch of the Life Cycle Initiative. When we— the United Nations Environment Programme (UNEP) and the Society of Environmental Technology and Chemistry (SETAC)— launched the partnership we got good responses from all over the world. Surprisingly, among the letters and e-mails of organizations and individuals who expressed interest, there were some coming from religious groups, psychologists, spiritual leaders and the like. They most warmly congratulated UNEP for taking this issue on board. Finally, as one exclaimed, there was a United Nations organization