论文信息 - Strategic corporate philanthropic relationships: Nonprofits’ perceptions of benefits and corporate motives

Strategic corporate philanthropic relationships: Nonprofits’ perceptions of benefits and corporate motives

Abstract This study examines corporate philanthropy, a component of corporate social responsibility, from the perspective of nonprofit managers engaged in strategic philanthropic relationships. Using a grounded theory approach, the study found nonprofits perceive multiple corporate motives, with blends of altruism and self-interest. In the most strategic alliances, relationships were characterized as interdependent and benefits were viewed as equal.

Candace White | Candace White | Gregory G. Rumsey | G. G. Rumsey

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