Does traveler satisfaction differ in various travel group compositions?: Evidence from online reviews

Purpose This study aims to investigate the online customer review behavior and determinants of overall satisfaction with hotels of travelers in various travel group compositions. Design/methodology/approach We collected data from online reviews of travelers in various travel group compositions from 600 hotels in 100 of the largest cities in the United States from Booking.com and used latent semantic analysis (LSA) to identify the positive and negative factors from online reviews of travelers in various travel group compositions. Then we used text regression to determine the influential factors of overall satisfaction of travelers in various travel group compositions. Findings We found that not all the positive and negative textual factors mined from travelers’ online reviews significantly influenced their overall satisfaction. In addition, the determinants of traveler satisfaction were different when travelers were in different travel group compositions. Research limitations/implications We found similar ...

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