Needfinding: The Why and How of Uncovering People's Needs
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ALTHOUGH Robert Becker and Dev Patnaik acknowledge that needs don't generate specific product or service solutions, they know that the science of needfinding can be a dynamic platform for design. The authors define terms related to this process and outline the steps that help identify development opportunities. Critical need-finding principles include letting consumers guide the flow of research, collecting data in a variety of different forms, and integrating research and design in a series of iterative stages as a way to fine-tune results.