What if ... (London)

We were commissioned by the Wellcome Trust to design the windows of their HQ on Euston Road for 2010-11. Our proposal was to use them as a mini-exhibition space where work by staff, graduates and students from the Design Interactions department at the Royal College of Art would be displayed throughout the year, six projects at a time with 3 new projects being introduced every few months. Each project is framed as a 'What If..." question presented on a chroma screen green background. Their purpose is not to offer predictions but to inspire debate about the human consequences of different technological futures, both positive and negative, by asking ‘what if…’ Graphic Design: Kellenberger-White