Identity Implications of Influence Goals: A Revised Analysis of Face-Threatening Acts and Application to Seeking Compliance with Same-Sex Friends.

Although politeness theory offers one explanation for how threats to face arise during compliance-gaining episodes, it neither predicts the conditions under which seeking compliance will create multiple face threats nor explains how such threats arise within specific contexts. The authors challenge and revise politeness theory by analyzing potential implications for both parties' face when the logical preconditions for seeking compliance are framed by specific influence goals. In a test of a revised analysis of face threats, young adults imagined asking favors, giving advice, and enforcing obligations with same-sex friends. Perceived face threats, interaction goals, and message qualities varied substantially across compliance-gaining situations defined by these goals. Directions for exploring the identity implications of influence goals across relationships and cultures are discussed.

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