Principles and Methods of Social Research
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Part 1: Introduction to Social Research Methods 1. Basic Concepts 2. Internal and External Validity 3. Measurement Reliability 4. Measurement Validity Part 2: Research Design Strategies: Experiments, Quasi-experiments, and Non-experiments 5. Designing Experiments: Variations on the Basics 6. Constructing Laboratory Experiments 7. External Validity of Laboratory Experiments 8. Conducting Experiments outside the Laboratory 9. Nonexperimental Research: Correlational Design and Analyses 10. Quasi-Experiments and Evaluation Research Part 3: Data Collecting Methods 11. Survey Studies: Design and Sampling 12. Systematic Observational Methods 13. Interviewing 14. Content Analysis 15. Questionnaire Design and Scale Construction 16. Implicit Measures of Cognition and Affect 17. Scaling Stimuli: Social Psychophysics 18. Methods for Assessing Dyads and Groups Part 4: Concluding Perspectives 19. Synthesizing Research Results: Meta-Analysis 20. Social Responsibility and Ethics in Social Research