Data Mining Applications

With the increased use of computers, there is an ever-increasing volume of data being generated and stored. The sheer volume held in corporate databases is already too large for manual analysis and, as they grow, the problem is compounded. Furthermore, in many companies data is held only as a record or archive. BT has huge volumes of data from 20 million customer accounts, call records, equipment records and fault logs. Potentially valuable information is hidden within these databases and is under-exploited. As Sir John Harvey-Jones says: ‘IT has failed to move from data processing to becoming a key strategic weapon to change businesses in ways to beat the competition. The real value of IT is only realized if you change the way business is done’ [2].

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