User Choice, Privacy Sensitivity, and Acceptance of Personal Information Collection

One issue in mobile privacy is that most mobile applications do not provide accessible disclosures and opportunities for meaningful consent. While such capabilities could increase user satisfaction with applications’ privacy protections, they might also produce greater rejection of data collection. The current study investigated these issues using a mobile application that provided simplified disclosures and some user choice in data collection. Results showed that having such choice tended to increase satisfaction with privacy-relevant aspects of the application. Furthermore, when asked to rate the application if it collected various types of information, subjects who reported taking more privacy risks and trusting authorities to protect their privacy tended to give higher ratings when the information collected was both highly relevant and sensitive, or of low relevance and sensitivity. The results suggest that companies might garner greater acceptance of data collection if they understand consumers’ privacy sensitivities and reactions to data collection requests.

[1]  H. Jeff Smith,et al.  Information Privacy: Measuring Individuals' Concerns About Organizational Practices , 1996, MIS Q..

[2]  Oliver Günther,et al.  RFID and the Perception of Control: The Consumer's View , 2005, IEEE Engineering Management Review.

[3]  Anne Adams,et al.  Multimedia information changes the whole privacy ballgame , 2000, CFP '00.

[4]  T. Graeff,et al.  Collecting and using personal data: consumers’ awareness and concerns , 2002 .

[5]  Tsai Chen,et al.  Personality Traits Hierarchy of Online Shoppers , 2011 .

[6]  D. Gefen,et al.  E-commerce: the role of familiarity and trust , 2000 .

[7]  Albert H. Segars,et al.  An Empirical Examination of the Concern for Information Privacy Instrument , 2002, Inf. Syst. Res..

[8]  Clare-Marie Karat,et al.  User Attitudes Regarding a User-Adaptive eCommerce Web Site , 2003, User Modeling and User-Adapted Interaction.

[9]  A. Göritz,et al.  Perceived trustworthiness of online shops , 2008 .

[10]  J. Hurwitz.  The Influence of Trust and Privacy Risk-Taking on User Acceptance of Electronic Services that Collect Personal Information , 2011 .

[11]  Hock-Hai Teo,et al.  AIS Electronic , 2013 .

[12]  G. Mcdougall,et al.  Web site satisfaction and purchase intentions: Impact of personality characteristics during initial web site visit , 2008 .

[13]  Naresh K. Malhotra,et al.  Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model , 2004, Inf. Syst. Res..

[14]  Brent A. Scott,et al.  Trust, trustworthiness, and trust propensity: a meta-analytic test of their unique relationships with risk taking and job performance. , 2007, The Journal of applied psychology.

[15]  M. Angela Sasse,et al.  Privacy Issues in Ubiquitous Multimedia Environments: Wake Sleeping Dogs, or Let Them Lie? , 1999, INTERACT.

[16]  A. Acquisti,et al.  Digital privacy : theory, technologies, and practices , 2007 .

[17]  Oliver Günther,et al.  Privacy in e-commerce: stated preferences vs. actual behavior , 2005, CACM.

[18]  Ponnurangam Kumaraguru,et al.  Privacy Indexes: A Survey of Westin's Studies , 2005 .

[19]  Anind K. Dey,et al.  Location-Based Services for Mobile Telephony: a Study of Users' Privacy Concerns , 2003, INTERACT.

[20]  Henry H. Emurian,et al.  An overview of online trust: Concepts, elements, and implications , 2005, Comput. Hum. Behav..

[21]  Harry Zhang,et al.  Privacy Issues and User Attitudes towards Targeted Advertising: A Focus Group Study , 2010 .

[22]  Stefan Stieger,et al.  Internet users' perceptions of 'privacy concerns' and 'privacy actions' , 2007, Int. J. Hum. Comput. Stud..

[23]  A. Joinson,et al.  Development of measures of online privacy concern and protection for use on the Internet , 2007, J. Assoc. Inf. Sci. Technol..

[24]  Jochen Wirtz,et al.  Consumer online privacy concerns and responses: a power–responsibility equilibrium perspective , 2007 .

[25]  P. Slovic.  Perception of risk. , 1987, Science.

[26]  D. Harrison Charles J Vivek McKnight,et al.  Dispositional Trust And Distrust Distinctions in Predicting High- and Low-Risk Internet Expert Advice Site Perceptions , 2005 .

[27]  Sunny Consolvo,et al.  The Wi-Fi privacy ticker: improving awareness & control of personal information exposure on Wi-Fi , 2010, UbiComp.

[28]  Colin Potts,et al.  Privacy practices of Internet users: Self-reports versus observed behavior , 2005, Int. J. Hum. Comput. Stud..

[29]  Annie I. Antón,et al.  How internet users' privacy concerns have evolved since 2002 , 2010, IEEE Security & Privacy.

[30]  Shu Yang,et al.  The influence of information sensitivity compensation on privacy concern and behavioral intention , 2009, DATB.

[31]  Sarah Spiekermann,et al.  Perceived Control : Scales for Privacy in Ubiquitous Computing , 2005 .

[32]  Matthew K. O. Lee,et al.  A Trust Model for Consumer Internet Shopping , 2001, Int. J. Electron. Commer..

[33]  Mayuram S. Krishnan,et al.  The Personalization Privacy Paradox: An Empirical Evaluation of Information Transparency and the Willingness to be Profiled Online for Personalization , 2006, MIS Q..

[34]  Andrew J. Rohm,et al.  Just what the doctor ordered: The role of information sensitivity and trust in reducing medical information privacy concern , 2004 .

[35]  Alessandro Acquisti,et al.  Privacy in electronic commerce and the economics of immediate gratification , 2004, EC '04.

[36]  Huei Huang Kuan,et al.  Trust transference in brick and click retailers: An investigation of the before-online-visit phase , 2007, Inf. Manag..