The role of financial incentives in utility-sponsored residential conservation programs: A review of customer surveys

Abstract A number of utility programs are encouraging residential customers to invest in energy-efficient equipment by providing financial incentives for these actions. Subsidized loans are the most common type of incentive offered by utility programs, although discounts, rebates, lower rates, and free materials or labor also have been provided. Given the large sums involved in utility loan programs, an understanding of the impact of these financial incentives on retrofit investment decisions has a high potential policy value. The purpose of this paper is to review the available evidence on this issue and to suggest ways that additional evidence can be obtained.