Integration of the Technology Readiness and Adoption Models for Assessing IT Use among SMEs in Indonesia

In developing a company, the interaction between the customer and the company is very important in relation to the development of a company. The use of technology-based systems is certainly very much needed and service to customers. In this case, the company must improve technology-based system services so that customers can easily obtain information or other knowledge from the company. Building technology-based systems require the readiness to operate, develop and improve the technology. This article will begin with how to develop the technology readiness of an SME company so that it can undergo the activities of the company well, and will end with a practical discussion whether the application of IT technology in SMEs companies require deeper development or just simply there. The aim of the research is to deepen our understanding of the role of technology in its use in SMEs companies in terms of marketing and serving customers

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