Privacy in E-Commerce

Today customers do more and more business via the World Wide Web, with an ever increasing number of stores offering B2C services. However, with the wide use of B2C services, like e.g. online catalogues, the customers’ privacy decreases. Therefore, new methods need to be developed to protect their privacy. In this paper, two privacy ensuring techniques are evaluated according to their performance in accessing and transferring HTML pages. Key-Words: Anonymity Privacy Web Transfer HTTP E-Commerce B2C