중ㆍ고등학생의 이벤트ㆍ선물특성과 농산상품 선호도에 관한 연구

The purposes of this study are ① to define the characteristics of teenagers' activities related to buying gifts for commemorative events, ② to provide useful guidance for farmers who commercialize agricultural products. This data was given from 288 students of middle and high school located in Gang-nam region of Seoul during 5.15~17, 2001. The major results have shown that 74% of the respondents had high interest in events, and 34% of them had given gifts to someone in that events of this year, and 89% of them bought chocolates and candies for presents. Most of them bought the presents for their friends including the same or the opposite sex(73%), and they preferred to goods which were packaged well. The best preferences among agricultural commodities by sorts were Kkul-tteok, In-jeol-mi, Glutinous rice cake, in kinds of rice cakes, Yαk-gwα, Gαng-Jeong, Sαn-Jα in kinds of Hαn-gwα, Sik-hye in kinds of processed foods, and wild flower perfume or herb products in other kinds of processed products. on the basis of these results, it is proposed that various agricultural commodity gifts for teenager should be developed and popularized.