The TQM jungle: a dialectical analysis

Attempts to position TQM in relation to well‐established theoretical and conceptual constructs in management theory literature. Argues that this needs to be done to prevent TQM from sharing the same fate as other management fads that have, over the years, come, reigned at the height of their glory, and finally disappeared into oblivion. Towards this end, a dialectic analysis of TQM is presented by relating it to four well‐established dichotomies in management theory: co‐operative versus conflict ethic; organic versus mechanistic structure; universal versus contingent orientation; and theory versus practice focus. Presents implications and agenda for the future.

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