Mobile Web Usability: Developing Guidelines for Mobile Web via Smart Phones

More people have their smart mobile devices, more they access web sites via those devices. However mobile web users are not satisfied with experience of mobile web. What are the problems that users confront as they use mobile web? What are the design patterns of existing mobile web sites and what could be the recommended pattern among them? In order to answer these main questions, three different studies have executed: 1) task analysis, 2) in-depth interview, and 3) content analysis. According to findings from the studies, design guidelines for mobile web were finally established.