The purpose of this study is to suggest an improvement plan for the waterfront by conducting an empirical analysis of users of the city`s waterfront. For this purpose, this study conducted a field investigation and questionnaire survey on the waterfront of Sincheon, Daegu Metropolitan City. Based on this, this study investigated the importance and satisfaction levels of environmental factors according to the purpose of using the waterfront and proposed the improvement plans through an ISA(Importance-Satisfaction Analysis). The analysis results are as follows. In the case of using the waterfront for exercise, `The division of bicycle trails and promenades` had the highest level of importance, while satisfaction level for items with `Convenience facilities such as vending machines, toilets and water fountains` was found to be the lowest. In the case of using the waterfront for leisure and relaxation, `Tree shade` had the highest level of importance, and the satisfaction level of the item on `Whether to hold events such as exhibitions` was lowest. The ISA results showed that when the waterfront was used for the purpose of exercise, leisure and relaxation, items such as `Convenience facilities such as vending machines, toilets and water fountains`, `Cleanliness of space and water quality` and `Water quality management` had a high level of importance, but had a low level of satisfaction, which suggests that they should be improved on a preferential basis. Next, items requiring intensive improvement for exercise purposes were `Tree shade`, `Rest facilities such as benches and pergolas`, `Width of bicycle trails and promenades` and `The division of bicycle trails and promenades`. Leisure and relaxation found that `Lighting facilities` require improvement. It is expected that if a river improvement project is implemented based on the above results, effective financial commitment and investment will be made.
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