Contato pele a pele ao nascer: um desafio para a promoção do aleitamento materno em maternidade pública no Nordeste brasileiro com o título de Hospital Amigo da Criança

OBJECTIVE: to identify prevalence of compliance with the fourth step of the Baby-Friendly Hospital Initiative - to put the babies in skin-to-skin contact with their mothers immediately after birth for at least half an hour - in a public hospital in Northeast Brazil. METHODS: this was a cross-sectional study using data from interviews with mothers who had recently given birth during a typical week in 2014. RESULTS: 107 mothers were interviewed; 9.3% had completed the fourth step properly; the fourth step was negatively associated to cesarean section (p<0.01), and adequacy was not associated with receiving guidance on breastfeeding during the prenatal period or with breastfeeding in the first hour of life. CONCLUSION: low compliance with the fourth step is cause for concern, especially because this is a Baby-Friendly Hospital; cesarean section was detrimental to infant skin-to-skin contact with their mothers immediately after birth.