015-0022 APPROACHES TO QUALITY USED BY COMPANIES ON BOTH SIDES OF THE ATLANTIC

Quality as a tool for competitive advantage has been propounded for more than thirty years, and many high profile approaches to quality improvement are currently used by organisations around the world. Yet, criticisms of earlier approaches have been raised. For instance, Total Quality Management has been seen as a “fallen star” by Dale et al (2000), the weakening of its foundations has been identified by Dayton (2003) and innovation is seen as a more effective competitiveness tool by Rahman (2004). Its champions, however, remain in the form of such approaches as the European Foundation for Quality Management (EFQM) business excellence model, Six Sigma and Lean Sigma (Maguad 2006, Williams et al, 2006 and Green 2006). This paper presents a study of current approaches in the U.S. and Britain, their similarities, their differences and the enduring challenges facing organisations today.

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