Marketing Human Factors: Speaking Management's Language

Human Factors Professionals traditionally have been dedicated to making the interaction between people and their physical environment better suited to human needs and desires. Human factors technology is beginning to be applied to organizational design and management areas (i.e. the person to person, person to group interaction environment). The human factors profession can also be expected to benefit as we learn to apply human factors technological capabilities to improving our own contributions and interaction with management and/or customers. Specifically we need to learn to MARKET our work (show the value of human factors contributions) in terms that our management and/or customers will desire our continued support and direction.