ATTITUDE TOWARDS LIFE QUALITY IMPROVEMENT THROUGH BETTER OCCUPATION IN RURAL AREA

Previous study argued that life quality is related to working environment quality. Relations between residents’ age, education, marital status or gender are drivers for employment situation. Material and method: Study addresses a random group of 333 persons. Research was performed through direct interviews held by pre trained field operators. The questions focused on people’s attitude towards their present (un)employment status, actions they are ready to take in order to improve their situation, strengths they are counting on, weaknesses to cope with, opportunities and threats they identify in their environment. Results and discussions: The study argue on lack of expectation among the majority of the group about chances to improve their job situation. Age and education are influencing both expectations and ready to action attitude. Gender variance indicate a potential discriminating environment. Willingness to find a job and certain changes they are ready to accept for this are distinctive characteristics for most of the respondents. Conclusions: Rural population has to cope with a severe employment environment, which demands a high level of motivation and strong commitment to immediate action. The rural residents declare a low hope in state or local administration capacity to generate a positive change, although they are significantly depending on social welfare or other public sources of income. Interventions are required in increased self-esteem and better jobs seeking skills.