Behavioural Insights Team (A)

Organisation/ department background The Behavioural Insights Team (BIT) is a high profile unit set up by the coalition government to explore how behavioural science can improve the design, delivery and evaluation of public policy. There is a growing consensus that the success of many policy initiatives is contingent on their behavioural impact. The Behavioural Insights Team is working with a number of departments, government agencies and local authorities to develop innovative, evidence-based policy solutions and to implement them using robust randomised control trial methodology. The team is part of the Cabinet Office based on Whitehall in central London.