A content display method and apparatus

The disclosure relates to a content display method and apparatus, and belongs to the technical field of computers. The method comprises the steps of detecting whether display content in a display screen has changed; if the display content has not changed, the display screen is controlled to alternately update display data corresponding to a first part display unit and a second part display unit in each column of display units. An effect of reducing the number of pixels updated each time of the display screen while maintaining the original updating frequency of the display screen is realized; a problem of a splash screen due to reduction of the updating frequency of the screen is solved; and an effect of maintaining the original updating frequency of the display screen while avoiding the splash screen and reducing the power consumption of the display screen is realized.