Cluster Analysis Prioritization of Automobile Logistics Services

Purpose – The purpose of this paper is to provide a clustering approach to segment supply chain partners in the automobile industry and prioritize services offered by third party logistics service (3PL) providers.Design/methodology/approach – In total, 98 automobile and auto‐parts manufacturers are surveyed to identify service needs, preferences, and outsourcing commitments. By applying a two‐stage clustering approach combined with Ward's minimum‐variance method and the K‐means algorithm, the logistics companies prioritize their services to better satisfy groups of customers with specific preferences.Findings – Four distinctive groups of manufacturers are identified using the two‐stage clustering approach. The clusters separate logistic preferences and outsourcing patterns of after market parts suppliers, original equipment service parts suppliers, original equipment manufacturer parts suppliers, and tier one car makers. The paper finds that distribution and delivery services hold the highest percentage o...

[1]  J. H. Ward Hierarchical Grouping to Optimize an Objective Function , 1963 .

[2]  Harald Hruschka,et al.  Comparing performance of feedforward neural nets and K-means for cluster-based market segmentation , 1999, Eur. J. Oper. Res..

[3]  Valentina Carbone,et al.  Growth and Relational Strategies Used by the European Logistics Service Providers: Rationale and Outcomes , 2005 .

[4]  Hang Nguyen,et al.  Using data mining to improve traffic safety programs , 2006, Ind. Manag. Data Syst..

[5]  Amrik S. Sohal,et al.  The use of third party logistics services: a Malaysian perspective , 2003 .

[6]  C.-Y. Tsai,et al.  A purchase-based market segmentation methodology , 2004, Expert Syst. Appl..

[7]  Petra Perner,et al.  Data Mining - Concepts and Techniques , 2002, Künstliche Intell..

[8]  R. J. Kuo,et al.  Integration of self-organizing feature map and K-means algorithm for market segmentation , 2002, Comput. Oper. Res..

[9]  Li Xiu,et al.  Application of data mining techniques in customer relationship management: A literature review and classification , 2009, Expert Syst. Appl..

[10]  Amy J. C. Trappey,et al.  Business and logistics hub integration to facilitate global supply chain linkage , 2005 .

[11]  Nigel F. Piercy,et al.  Strategic relationships between boundary-spanning functions: Aligning customer relationship management with supplier relationship management , 2009 .

[12]  Ann Højbjerg Clarke,et al.  Business to Business Market Segmentation , 2001 .

[13]  Wang Ying,et al.  Multi-agent framework for third party logistics in E-commerce , 2005, Expert Syst. Appl..

[14]  Girish N. Punj,et al.  Cluster Analysis in Marketing Research: Review and Suggestions for Application , 1983 .

[15]  K. Butner,et al.  The North American Third-Party Logistics Industry in 2011: The Provider CEO Perspective , 2005, Transportation Journal.

[16]  You-Shyang Chen,et al.  Classifying the segmentation of customer value via RFM model and RS theory , 2009, Expert Syst. Appl..

[17]  J. Steenkamp,et al.  International market segmentation: issues and perspectives , 2002 .

[18]  Kannan Govindan,et al.  Analyzing supplier development criteria for an automobile industry , 2010, Ind. Manag. Data Syst..

[19]  Sang-Chan Park,et al.  Intelligent profitable customers segmentation system based on business intelligence tools , 2005, Expert Syst. Appl..

[20]  Injazz J. Chen,et al.  Understanding customer relationship management (CRM): People, process and technology , 2003, Bus. Process. Manag. J..

[21]  Amy J. C. Trappey,et al.  The Design and Evaluation of a Supply Chain Logistic Hub for Automobile and Parts Distribution , 2008 .

[22]  Thomas A. Runkler,et al.  Web mining with relational clustering , 2003, Int. J. Approx. Reason..

[23]  Amy J. C. Trappey,et al.  THE ANALYSIS OF CUSTOMER SERVICE CHOICES AND PROMOTION PREFERENCES USING HIERARCHICAL CLUSTERING , 2009 .

[24]  Chih-Fong Tsai,et al.  Market segmentation based on hierarchical self-organizing map for markets of multimedia on demand , 2008, Expert Syst. Appl..

[25]  Ganesh Vaidyanathan,et al.  A framework for evaluating third-party logistics , 2005, CACM.

[26]  Augustine A. Lado,et al.  Inter‐organizational communication as a relational competency: Antecedents and performance outcomes in collaborative buyer–supplier relationships , 2008 .

[27]  Wilfried Sihn,et al.  Extended Multi-Customer Supplier Parks in the Automotive Industry , 2007 .

[28]  Jean-Charles Chebat,et al.  Another trip to the mall: a segmentation study of customers based on their activities , 2004 .

[29]  Ru-Jen Lin,et al.  Customer relationship management and innovation capability: an empirical study , 2010, Ind. Manag. Data Syst..

[30]  Su-Yeon Kim,et al.  Customer segmentation and strategy development based on customer lifetime value: A case study , 2006, Expert Syst. Appl..

[31]  Yong He,et al.  Business process design and implementation for customer segmentation e-services , 2005, 2005 IEEE International Conference on e-Technology, e-Commerce and e-Service.

[32]  I-Chiang Wang,et al.  The application of third party logistics to implement the Just-In-Time system with minimum cost under a global environment , 2010, Expert Syst. Appl..

[33]  Gwo-Jen Hwang,et al.  A Delphi-based approach to developing expert systems with the cooperation of multiple experts , 2007, Expert Systems with Applications.

[34]  Chu-Chai Henry Chan,et al.  Intelligent value-based customer segmentation method for campaign management: A case study of automobile retailer , 2008, Expert Syst. Appl..

[35]  Charles E. Heckler,et al.  Applied Multivariate Statistical Analysis , 2005, Technometrics.

[36]  B. Çatay,et al.  Third‐party logistics provider selection: insights from a Turkish automotive company , 2007 .

[37]  Amy J. C. Trappey,et al.  Technology and knowledge document cluster analysis for enterprise R&D strategic planning , 2006, Int. J. Technol. Manag..

[38]  K. Yang,et al.  A strategy for third-party logistics systems: A case analysis using the blue ocean strategy , 2008 .

[39]  J. Peppard Customer Relationship Management (CRM) in Financial Services , 2000 .

[40]  David C. Yen,et al.  Data mining techniques for customer relationship management , 2002 .

[41]  Pietro Romano,et al.  Co-ordination and integration mechanisms to manage logistics processes across supply networks , 2003 .