Uniformity in the midst of diversity

Purpose – The purpose of this study was twofold: firstly to determine whether there were substantive differences between the experiences of elderly mobile phone users in two very different locations; and secondly, to determine whether student researchers gained new insights into the needs of diverse users. Universities train user interface designers who need to be made aware of the diversity of users and their differing needs. Students seldom have the opportunity to observe usability difficulties first hand. Design/methodology/approach – By contrasting these countries: one developed and one developing, it was felt that differences that exist would be accentuated. Cities in Scotland and South Africa were chosen to support this comparison. These cities were particularly apt because they are very different in terms of economic development, life expectancy and literacy, but they do share a common language, attitudes towards equality and liberty and both have excellent educational institutions. Thus, students ...

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