GROWTH OF COLLECTIVE INTELLIGENCE BY LINKING KNOWLEDGE WORKERS THROUGH SOCIAL MEDIA

Collective intelligence can be defined, very broadly, as groups of individuals that do things collectively, and that seem to be intelligent. Collective intelligence has existed for ages. Families, tribes, companies, countries, etc., are all groups of individuals doing things collectively, and that seem to be intelligent. However, over the past two decades, the rise of the Internet has given upturn to new types of collective intelligence. Companies can take advantage from the so-called Web-enabled collective intelligence. Web-enabled collective intelligence is based on linking knowledge workers through social media. That means that companies can hire geographically dispersed knowledge workers and create so-called virtual teams of these knowledge workers (members of the virtual teams are connected only via the Internet and do not meet face to face). By providing an online social network, the companies can achieve significant growth of collective intelligence. But to create and use an online social network within a company in a really efficient way, the managers need to have a deep understanding of how such a system works. Thus the purpose of this paper is to share the knowledge about effective use of social networks in companies. The main objectives of this paper are as follows: to introduce some good practices of the use of social media in companies, to analyze these practices and to generalize recommendations for a successful introduction and use of social media to increase collective intelligence of a company.