I Will Continue to Use This Nonetheless: Social Media Survive Users' Privacy Concerns

This study attempts to investigate the attitudes of Japanese social media users with regard to their personal data provision on social media sites and the social responsibility of social media companies in terms of personal data handling. In order to accomplish the purposes of the study, a questionnaire survey and follow-up interviews were conducted. The survey results revealed that the respondents used social media as they like regardless of their recognition of social media companies' and other companies' ways of using personal data they provided on social media sites. Many of the respondents appeared to prefer online socialisation to privacy protection, even though they felt vaguely insecure about their privacy when using social media. Considering the significant influence of social media over users' mental status, identity, autonomy and intellectual freedom, social media companies should provide users with comprehensive and clear explanations about how they collect, store, use, share and sell personal data to take their social responsibility.

[1]  Yohko Orito,et al.  Do online privacy policies and seals affect corporate trustworthiness and reputation , 2013 .

[2]  John R. Venable,et al.  Understanding information disclosure behaviour in Australian Facebook users , 2010, J. Inf. Technol..

[3]  Alessandro Acquisti,et al.  Information revelation and privacy in online social networks , 2005, WPES '05.

[4]  Krishna P. Gummadi,et al.  Analyzing facebook privacy settings: user expectations vs. reality , 2011, IMC '11.

[5]  Alessandro Acquisti,et al.  Imagined Communities: Awareness, Information Sharing, and Privacy on the Facebook , 2006, Privacy Enhancing Technologies.

[6]  Robert G. Capra,et al.  Factors mediating disclosure in social network sites , 2011, Comput. Hum. Behav..

[7]  Bernhard Debatin,et al.  Facebook and Online Privacy: Attitudes, Behaviors, and Unintended Consequences , 2009, J. Comput. Mediat. Commun..

[8]  Mary Madden,et al.  Reputation Management and Social Media: How People Monitor Their Identity and Search for Others Online , 2010 .

[9]  G. S. O'Keeffe,et al.  The Impact of Social Media on Children, Adolescents, and Families , 2011, Pediatrics.

[10]  Zekeriya Erkin,et al.  Literature Overview - Privacy in Online Social Networks , 2010 .

[11]  Kiyoshi Murata,et al.  Social attitudes of young people in Japan towards online privacy , 2014 .

[12]  Yohko Orito,et al.  The counter-control revolution: "silent control" of individuals through dataveillance systems , 2011, J. Inf. Commun. Ethics Soc..

[13]  George R. Milne,et al.  Gender Differences in Privacy-Related Measures for Young Adult Facebook Users , 2010 .

[14]  Ann M. Torres,et al.  Social networking and online privacy: Facebook users' perceptions , 2012 .

[15]  Snootfull.  not at all.... , 2009 .

[16]  Danah Boyd,et al.  I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience , 2011, New Media Soc..

[17]  O. Günther,et al.  Privacy concerns and identity in online social networks , 2009 .

[18]  Edgar R. Weippl,et al.  Fake identities in social media: A case study on the sustainability of the Facebook business model , 2012, J. Serv. Sci. Res..