Data Mining: Building Competitive Advantage

I. STARTING OUT. 1. Introduction to Data Mining. What Is Data Mining? Why Use Data Mining? Case Studies of Implementing Data Mining. A Process for Successfully Deploying Data Mining for Competitive Advantage. A Note on Privacy Issues. Summary. 2. Getting Started with Data Mining. Classification (Supervised Learning). Clustering (Unsupervised Learning). A Clustering Example. Visualization. Association (Market Basket). Assortment Optimization. Prediction. Estimation. Summary. 3. The Data-Mining Process. Discussion of Data-Mining Methodology. The Example. Data Preparation. Defining a Study. Reading the Data and Building a Model. Understanding Your Model. Prediction. Summary. 4. Data-Mining Algorithms. Introduction. Decision Trees. Genetic Algorithms. Neural Networks. Bayesian Belief Networks. Statistics. Advanced Algorithms for Association. Algorithms for Assortment Optimization. Summary. 5. The Data-Mining Marketplace. Introduction (Trends). Data-Mining Vendors. Visualization. Useful Web Sites/Commercially Available Code. Data Sources For Mining. Summary. II. A RAPID TUTORIAL. 6. A Look at Angoss: KnowledgeSEEKER. Introduction. Data Preparation. Defining the Study. Building the Model. Understanding the Model. Prediction. Summary. 7. A Look at RightPoint DataCruncher. Introduction. Data Preparation. Defining the Study. Read Your Data/Build a Discovery Model. Understanding the Model. Perform Prediction. Summary. III. INDUSTRY FOCUS. 8. Industry Applications of Data Mining. Data-Mining Applications in Banking and Finance. Data-Mining Applications in Retail. Data-Mining Applications in Healthcare. Data-Mining Applications in Telecommunications. Summary. 9. Enabling Data Mining through Data Warehouses. Introduction. A Data-Warehouse Example in Banking and Finance. A Data-Warehouse Example in Retail. A Data-Warehouse Example in Healthcare. A Data-Warehouse Example in Telecommunications. Summary. Appendix A: Data-Mining Vendors. Data-Mining Players. Visualization Tools. Useful Web Sites. Information Access Providers. Data-Warehousing Vendors. Appendix B: Installing Demo Software. Installing Angoss KnowledgeSEEKER Demo. Installing the RightPointPoint DataCruncher Demo. Appendix C: References. Index.