Online Social Networks as a Source and Symbol of Stress: An Empirical Analysis

This research examines the sources and consequences of stress when using online social networks (OSN). In a first step, the five OSN-induced stressors invasion, pattern, complexity, uncertainty, and disclosure are identified. In a second step, the Model of Continuous OSN Usage is developed in order to examine the influence of these five stressors. Therefore, the model is based on the Model of Adoption of Technology in Households and the Post-Acceptance Model. Results of an empirical analysis with 154 OSNs users reveal that 57 per cent of satisfaction and 64 per cent of continuous usage intention can be explained within the Model of Continuous OSN Usage. Notably, the five stressors have a higher strength of effect on satisfactions than the three attitudinal beliefs hedonic, utilitarian, and social outcomes altogether. In summary, the results offer a theoretical foundation for recent practical observations that OSNs are a source and symbol of stress.