论文信息 - Paired Comparison Product Testing when Individual Preferences are Stochastic

Paired Comparison Product Testing when Individual Preferences are Stochastic

textabstractThe preference of an individual in a paired comparison product test is stochastic, i.e. the probability p, that he will prefer one of the two alternatives, is not 0 or 1, but lies somewhere between these values. It is shown that the distribution of p, when approximated by a beta distribution, can be obtained by means of a replicated paired comparison product test.

Berend Wierenga | B. Wierenga

[1] M. Kendall,et al. The advanced theory of statistics , 1945 .

[2] H. A. David,et al. The method of paired comparisons , 1966 .

[3] David B. Montgomery,et al. Stochastic Models of Buying Behavior. , 1970 .

[4] Ralph L. Day,et al. Systematic Paired Comparisons in Preference Analysis , 1965 .

[5] David A. Aaker,et al. The New-Trier Stochastic Model of Brand Choice , 1971 .

[6] Irene A. Stegun,et al. Handbook of Mathematical Functions. , 1966 .