The Dark Matter of Innovation: Design and Innovative Performance in Dutch Manufacturing1

Abstract This paper focuses on the impact of expenditures on design on the innovative performance of Dutch manufacturing firms. The competitive advantage of a firm often depends on its ability to innovate. Past research has shown that investments in research and development (R&D) can play a key role in stimulating innovation, yet relatively few studies have examined the impact of expenditures on design on innovative performance. Using a database containing 2010 firms from the Netherlands, this paper explores the association between expenditures on design and product innovation, highlighting the importance of the new range of ‘downstream’ innovation activities for understanding innovation performance.