Choose What to Feel: Emotional Labour in Space of Classic Organizations and Virtual Collaborations

Technological progress infiltrated physical space of the organizations with cables, wires, monitors, landlines, blackberries, cameras, tablets up to the point, when we happened to witness the birth of the new, virtual, space. Here control and monitoring seems non-existent and unnecessary. But in fact, it is ingrained in the structure of the virtual space by means of technology which makes virtual reality real. Ingrained control triggers changes in series of organizational life phenomena. This work aims to look at the interplay between the use of technology and organizational space, as well as at the change that occurs in frameworks of emotional processes in organizations with growth of technological entanglement. Specifically, in the virtual space communication is due to the technology which compels people to choose between available sets of emotional cues. However, it enforces reducing, mitigating and channeling the emotions with the help of limited variants of expression – and, therefore, appraisal.