Examination of factors influencing students and faculty behavior towards m-learning acceptance

Purpose Mobile learning is a unique form of learning which uses the distinct features of mobile devices. The purpose of this paper is to investigate the present state of student and faculty perception towards m-learning at open and distance educational institutes in Pakistan. Design/methodology/approach The paper presents a conceptual model based on TAM, which explains factors influencing student and faculty perception towards m-learning acceptance. M-learning acceptance mainly depends on personal attitude, so this study focusses on individual context. Primary data from students and faculty including tutors (n=612, students =448, faculty/tutors=162) was collected through a properly designed questionnaire by using purposive convenient sampling technique during Autumn 2015 semester. Structural equation modelling was used to analyse the collected data. Findings The results indicate that student and faculty skill readiness and self-efficacy influence perceived ease of use and perceived usefulness, where these two factors along with prior experience positively influence behavioural intension (BI) to accept mobile learning. Furthermore study results specifically provide factors which positively influence BI either directly or indirectly. Research limitations/implications The study was limited to AIOU. Originality/value The study specifically provides factors which influence BI either directly or indirectly.

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