Repeat tourism in Uruguay: modelling truncated distributions of count data

This paper studies the determinants of repeat visiting in Uruguay, where loyal visitors are a relevant part of the total. From a statistical point of view, the number of times a visitor has been to a place constitutes count data. In this regard available information on Uruguay presents relevant limitations. Count data is in fact reported only for those who visited the country up to five times, whereas records about the most frequent visitors are collapsed into one residual category. This implies that the classic models for count data such as Poisson or negative binomial cannot be put into consideration. The paper suggests instead modelling the available part of the empirical distribution through quantile count data regression. It is a model based on measures of location rather than mean values, which allows estimating tourists’ behaviour as the number of visits increases. A set of explanatory variables related to budgetary constraints, socioeconomic, trip-related and psychographic characteristics are taken as regressors to the considered count data.

[1]  P. Schofield,et al.  First-timer versus repeat visitor satisfaction: the case of Orlando, Florida. , 2003 .

[2]  A. Pizam,et al.  The Role of Awareness and Familiarity with a Destination: The Central Florida Case , 1995 .

[3]  J. Petrick Experience use history as a segmentation tool to examine golf travellers' satisfaction, perceived value and repurchase intentions , 2002 .

[4]  Javier Sánchez,et al.  Tourism image, evaluation variables and after purchase behaviour: inter-relationship , 2001 .

[5]  Cathy H. C. Hsu,et al.  Predicting behavioral intention of choosing a travel destination , 2006 .

[6]  W. Stevens,et al.  Fiducial limits of the parameter of a discontinuous distribution. , 1950, Biometrika.

[7]  K. Chon,et al.  Antecedents of revisit intention , 2006 .

[8]  William C. Norman,et al.  An Examination of the Determinants of Entertainment Vacationers’ Intentions to Revisit , 2001 .

[9]  David Mazursky,et al.  PAST EXPERIENCE AND FUTURE TOURISM DECISIONS , 1989 .

[10]  J. Brida,et al.  The Tourism-Led-Growth Hypothesis for Uruguay , 2010 .

[11]  A. Cameron,et al.  Microeconometrics: Methods and Applications , 2005 .

[12]  M. C. Rodríguez-Santos,et al.  An analysis of the construct “involvement” in consumer behaviour , 2013 .

[13]  M. Oppermann,et al.  Tourism Destination Loyalty , 2000 .

[14]  Jeffery M. Caneen Cultural determinants of tourist intention to return. , 2003 .

[15]  M. Kozak Repeaters' behavior at two distinct destinations , 2001 .

[16]  Juan Gabriel Brida,et al.  Factors influencing the intention to revisit a cultural attraction: The case study of the Museum of Modern and Contemporary Art in Rovereto , 2012 .

[17]  Haemoon Oh Service quality, customer satisfaction, and customer value: A holistic perspective , 1999 .

[18]  A. Graefe,et al.  Determining Future Travel Behavior from Past Travel Experience and Perceptions of Risk and Safety , 1998 .

[19]  M. P. Martínez-Ruiz,et al.  Factors influencing repeat visits to a destination: The influence of group composition , 2010 .

[20]  A. Phelps,et al.  Patterns of Destination Repeat Business: British Tourists in Mallorca, Spain , 1989 .

[21]  V. E. Vinzi,et al.  Examining the effect of novelty seeking, satisfaction, and destination image on tourists' return pattern: A two factor, non-linear latent growth model , 2011 .

[22]  M. Kozak,et al.  Tourist Satisfaction with Mallorca, Spain, as an Off-Season Holiday Destination , 2000 .

[23]  M. Uysal,et al.  An examination of the effects of motivation and satisfaction on destination loyalty: a structural model , 2005 .

[24]  M. Oppermann,et al.  Predicting destination choice — A discussion of destination loyalty , 1999 .

[25]  M. Uysal,et al.  Segmenting the Japanese Tour Market to Turkey , 2003 .

[26]  C. Laesser,et al.  Market Segmentation by Motivation: The Case of Switzerland , 2002 .

[27]  Jonas Nordström,et al.  A count data model with endogenous household specific censoring: the number of nights to stay , 2008 .

[28]  A. Aksu Gap Analysis in Customer Loyalty: A Research in 5-Star Hotels in the Antalya Region of Turkey , 2006 .

[29]  R. Martínez-Espiñeira,et al.  Comparing Recreation Benefits from On-Site versus Household Surveys in Count Data Travel Cost Demand Models with Overdispersion , 2008 .

[30]  R. A. Lupton,et al.  Customer Portfolio Development: Modeling Destination Adopters, Inactives, and Rejecters , 1997 .

[31]  José A.F. Machado,et al.  Quantiles for Counts , 2002 .

[32]  J. Brida,et al.  Research Note: The Tourism-Led Growth Hypothesis for Uruguay , 2010 .

[33]  J. Crompton,et al.  Quality, satisfaction and behavioral intentions , 2000 .

[34]  J. Alegre,et al.  Repeat Visitation in Mature Sun and Sand Holiday Destinations , 2006 .

[35]  Tsuen-Ho Hsu,et al.  The analysis of risk perception with fuzzy means-end approach , 2013 .

[36]  J. Petrick The Roles of Quality, Value, and Satisfaction in Predicting Cruise Passengers’ Behavioral Intentions , 2004 .

[37]  J. Tam,et al.  The Effects of Service Quality, Perceived Value and Customer Satisfaction on Behavioral Intentions , 1999 .

[38]  Arturo Molina,et al.  What are the main factors attracting visitors to wineries? A PLS multi-group comparison , 2013 .

[39]  Alfonso Miranda QCOUNT: Stata program to fit quantile regression models for count data , 2007 .

[40]  John T. Coshall Measurement of Tourists’ Images: The Repertory Grid Approach , 2000 .