Business Webs in the Tourism Industry

The emergence of business webs in tourism has been marked by the introduction of new players to the market and increased competition from outside the industry proper. Technological approach enables interoperability between companies and empowers ally together. The pursuit of added customer value is a challenge the tourism industry faces. Improved service chain management is an essential means by which this challenge can be met. In this way the industry will we able to shield itself from naked price competition while simultaneously being able to provide improved service to the customer.