Quality Management techniques embedded in Agile Project Development

It used to be hard to make your dream come true and start a business but now, thanks to the dotcom boom and the rapid development of emerging technologies everybody has the chance to become the next Steve Jobs. Quality management tools and creativity techniques gave birth to the startup trend that transforms a brilliant idea into an innovative product. A common practice amongst startups is Agile development. In this paper, after analyzing the Agile approach and the tools used to ensure quality for every stage of a product’s development life cycle and the results of using the Agile approach looking out for advantages and short comings as well, we proposed a PDCA inspired tool which embeds both quality and creativity techniques to help developers ensure quality for each stage of a product’s life cycle as well as help them better organize their activities to reach the desired goals. We validated this approach by implementing it to the case of the Vitraly startup.