한국의 국가브랜드로서 김치패키지디자인의 전략적 방향에 대한 연구

Kimchi is a product of Korea previously thought and culture, that culture are implicated idea,national characteristic and social customs. Kimchi culture on marketing the unique strengths of only suzerain and Strengthen the brand power of the Kimchi market in the world, as well as a differentiated strategic advantage would be the opportunity. But now as suzerain of Korea Kimchi package design special identity could not be found and Korea"s unique cultural identity, to increase the strength of Korean design strategies that could be found to be unclear. This is our culture for themselves Kimchi appearance of a lack of understanding, because you can see that limited expression. This is our culture for themselves Kimchi appearance of a lack of understanding, because you can see that limited expression. Kimchi is currently limited to the Japanese market, the market in order to expand globally unique Kimchi to the development of Korea"s cultural content, also contained Kimchi in the direction of cultural marketing Korea looking for the meaning of culture contained in them will be provided through implicitly formative beauty. The purpose of this study to analyze of three export kimchi company"s package design, which marks the success of the globalization of food pasta in Italy as a successful design package design strategies of cases analyzed. Also Kimchi Culture find out the meaning of formative beauty and distinctive design was to provide direction. Based on this, as the national brand to maximize the value of kimchi, the greater the likelihood of the market as a strategy for the kimchi is to navigate