论文信息 - Fairness and Relationship Quality Perceived by Local Suppliers

Fairness and Relationship Quality Perceived by Local Suppliers

Abstract This study compares the perception of local suppliers on fairness and relationship quality towards the top five hyper-market retailers in Korea. The study specifically addresses the factors leading to the relatively poor performance of Wal-Mart and Carrefour in Korea. Results show that the business model of Tesco based on joint-venturing with a local partner proves more successful than that of Wal-Mart or Carrefour based on expatriate CEO leadership. Causal relationship analysis on these measures reveals that procedural fairness exerts most influence on the commitment level of local suppliers in a channel relationship.

SeongMu Suh | SeongMu Suh

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