An Empirical Study on User Involvement: A PLS Approach

This paper presents the results of an empirical study that investigates the relationship of user involvement toward user satisfaction of a commercial Website. This study adopts categorization of Website design factors into motivating factors and hygiene factors. This categorization is used to determine what design factors contribute to user satisfaction and dissatisfaction. A laboratory experiment was conducted with the help of undergraduate students. This study shows that (1) motivating factors contribute to user involvement, whilst hygiene factors show no significant influence on user involvement; (2) user involvement has a positive effect on user satisfaction, and (3) motivating factors and hygiene factors affect user satisfaction positively.

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