After Violation But Before Sanction: Understanding Volunteer Moderators' Profiling Processes Toward Violators in Live Streaming Communities

Content moderation is an essential part of online community health and governance. While much of extant research is centered on what happens to the content, moderation also involves the management of violators. This study focuses on how moderators (mods) make decisions about their actions after the violation takes place but before the sanction by examining how they "profile" the violators. Through observations and interviews with volunteer mods on Twitch, we found that mods engage in a complex process of collaborative evidence collection and profile violators into different categories to decide the type and extent of punishment. Mods consider violators' characteristics as well as behavioral history and violation context before taking moderation action. The main purpose of the profiling was to avoid excessive punishment and aim to integrate violators more into the community. We discuss the contributions of profiling to moderation practice and suggest design mechanisms to facilitate mods' profiling processes.

[1]  Sarita Yardi Schoenebeck,et al.  Youth Trust in Social Media Companies and Expectations of Justice , 2021, Proc. ACM Hum. Comput. Interact..

[2]  James D. Herbsleb,et al.  Impression formation in online peer production: activity traces and personal profiles in github , 2013, CSCW.

[3]  Amy Bruckman,et al.  Does Transparency in Moderation Really Matter? , 2019, Proc. ACM Hum. Comput. Interact..

[4]  Munmun De Choudhury,et al.  #thyghgapp: Instagram Content Moderation and Lexical Variation in Pro-Eating Disorder Communities , 2016, CSCW.

[5]  Tim Squirrell,et al.  Platform dialectics: The relationships between volunteer moderators and end users on reddit , 2019, New Media Soc..

[6]  Paul de Laat Profiling vandalism in Wikipedia: A Schauerian approach to justification , 2016, Ethics and Information Technology.

[7]  Geoff Kaufman,et al.  Designing User Interface Elements to Improve the Quality and Civility of Discourse in Online Commenting Behaviors , 2019, CHI.

[8]  Donghee Yvette Wohn,et al.  Volunteer Moderators in Twitch Micro Communities: How They Get Involved, the Roles They Play, and the Emotional Labor They Experience , 2019, CHI.

[9]  Bruce D. Sales,et al.  Criminal Profiling: Developing an Effective Science and Practice , 2006 .

[10]  Jie Tang,et al.  A Combination Approach to Web User Profiling , 2010, TKDD.

[11]  Jordan Frith,et al.  Anonymity, pseudonymity, and the agency of online identity: Examining the social practices of r/Gonewild , 2015, First Monday.

[12]  Sonali Tandon,et al.  Synthesized Social Signals: Computationally-Derived Social Signals from Account Histories , 2020, CHI.

[13]  Amy X. Zhang,et al.  Making Sense of Group Chat through Collaborative Tagging and Summarization , 2018, Proc. ACM Hum. Comput. Interact..

[14]  LampeCliff,et al.  Classification and Its Consequences for Online Harassment , 2017 .

[15]  Munmun De Choudhury,et al.  Norms Matter: Contrasting Social Support Around Behavior Change in Online Weight Loss Communities , 2018, CHI.

[16]  Kevin M. Carlsmith,et al.  Psychological Aspects of Retributive Justice , 2007 .

[17]  Ed H. Chi Transient User Profiling , 2004 .

[18]  Yulong Gu,et al.  Hierarchical User Profiling for E-commerce Recommender Systems , 2020, WSDM.

[19]  Donghee Yvette Wohn,et al.  Audience Management Practices of Live Streamers on Twitch , 2020, IMX.

[20]  Amy Bruckman,et al.  Understanding "Bad Actors" Online , 2018, CHI Extended Abstracts.

[21]  Bryan C. Semaan,et al.  Moderation Practices as Emotional Labor in Sustaining Online Communities: The Case of AAPI Identity Work on Reddit , 2019, CHI.

[22]  Ysabel Gerrard,et al.  Beyond the hashtag: Circumventing content moderation on social media , 2018, New Media Soc..

[23]  Christoph Treude,et al.  Mutual assessment in the social programmer ecosystem: an empirical investigation of developer profile aggregators , 2013, CSCW.

[24]  Casey Fiesler,et al.  Moderation Challenges in Voice-based Online Communities on Discord , 2019, Proc. ACM Hum. Comput. Interact..

[25]  Cliff Lampe,et al.  When Online Harassment Is Perceived as Justified , 2018, ICWSM.

[26]  Geoff Kaufman,et al.  Moderator engagement and community development in the age of algorithms , 2019, New Media Soc..

[27]  Casey Fiesler,et al.  Reddit Rules! Characterizing an Ecosystem of Governance , 2018, ICWSM.

[28]  Oliver L. Haimson,et al.  Drawing from justice theories to support targets of online harassment , 2020, New Media Soc..

[29]  Yiannis Kompatsiaris,et al.  Assessing the Reliability of Facebook User Profiling , 2015, WWW.

[30]  Stuart E. Middleton,et al.  Ontological user profiling in recommender systems , 2004, TOIS.

[31]  Bernard J. Jansen,et al.  A Literature Review of Quantitative Persona Creation , 2020, CHI.

[32]  Susan C. Herring,et al.  Searching for Safety Online: Managing "Trolling" in a Feminist Forum , 2002, Inf. Soc..

[33]  A. Bruckman,et al.  Online Harassment and Content Moderation , 2018 .

[34]  Paul Resnick,et al.  Slash(dot) and burn: distributed moderation in a large online conversation space , 2004, CHI.

[35]  Cristian Danescu-Niculescu-Mizil,et al.  Trajectories of Blocked Community Members: Redemption, Recidivism and Departure , 2019, WWW.

[36]  Cliff Lampe,et al.  A familiar face(book): profile elements as signals in an online social network , 2007, CHI.

[37]  Eshwar Chandrasekharan,et al.  Crossmod: A Cross-Community Learning-based System to Assist Reddit Moderators , 2019, Proc. ACM Hum. Comput. Interact..

[38]  Edward Lank,et al.  Privacy Personas: Clustering Users via Attitudes and Behaviors toward Security Practices , 2016, CHI.

[39]  Bernd Hellingrath,et al.  Twitter integration and content moderation in GDACSmobile , 2013, ISCRAM.

[40]  James Grimmelmann,et al.  The Virtues of Moderation , 2015 .

[41]  Ed H. Chi,et al.  Tweets from Justin Bieber's heart: the dynamics of the location field in user profiles , 2011, CHI.

[42]  Debbie Ging,et al.  Cyberbullying, conflict management or just messing? Teenage girls’ understandings and experiences of gender, friendship, and conflict on Facebook in an Irish second-level school , 2016 .

[43]  Steven A. Egger Psychological Profiling , 1999 .

[44]  J. Clark The three Rs: retributive justice, restorative justice, and reconciliation , 2008 .

[45]  Jacob Eisenstein,et al.  You Can't Stay Here , 2017, Proc. ACM Hum. Comput. Interact..

[46]  Jeffrey T. Hancock,et al.  The truth about lying in online dating profiles , 2007, CHI.

[47]  Donghee Yvette Wohn,et al.  Moderation Visibility: Mapping the Strategies of Volunteer Moderators in Live Streaming Micro Communities , 2021, IMX.

[48]  Sarah T. Roberts Commercial Content Moderation: Digital Laborers' Dirty Work , 2016 .

[49]  Matthieu J. Guitton,et al.  Interacting with bots online: Users' reactions to actions of automated programs in Wikipedia , 2015, Comput. Hum. Behav..

[50]  Chen Zhao,et al.  Cultural differences on visual self-presentation through social networking site profile images , 2011, CHI.

[51]  Daniel J. Steinbock,et al.  Data Matching, Data Mining, and Due Process , 2005 .

[52]  Xiaoou Tang,et al.  Imlooking: image-based face retrieval in online dating profile search , 2006, CHI EA '06.

[53]  Amy Bruckman,et al.  "Did You Suspect the Post Would be Removed?" , 2019, Proc. ACM Hum. Comput. Interact..

[54]  Geoff F. Kaufman,et al.  Metaphors in moderation , 2020, New Media Soc..

[55]  Reuben Binns,et al.  Algorithmic content moderation: Technical and political challenges in the automation of platform governance , 2020, Big Data Soc..

[56]  C. Sunstein The Future of Free Speech , 2003 .

[57]  Jean-Gregoire Bernard,et al.  Controlling Bad Behavior in Online Communities: An Examination of Moderation Work , 2020, ICIS.

[58]  Richard N Kocsis Criminal Psychological Profiling: Validities and Abilities , 2003, International journal of offender therapy and comparative criminology.

[59]  Robert E. Kraut,et al.  Shaping Pro and Anti-Social Behavior on Twitch Through Moderation and Example-Setting , 2017, CSCW.

[60]  Andruid Kerne,et al.  Streaming on twitch: fostering participatory communities of play within live mixed media , 2014, CHI.

[61]  Jeffrey T. Hancock,et al.  Separating Fact From Fiction: An Examination of Deceptive Self-Presentation in Online Dating Profiles , 2008, Personality & social psychology bulletin.

[62]  BruckmanAmy,et al.  Human-Machine Collaboration for Content Regulation , 2019 .

[63]  Eric Gilbert,et al.  Online Harassment and Content Moderation: The Case of Blocklists , 2018, ACM Trans. Comput. Hum. Interact..

[64]  B. Turvey,et al.  Methods of crime reconstruction , 2011 .

[65]  Yu-Chu Yeh,et al.  Analyzing Online Behaviors, Roles, and Learning Communities via Online Discussions , 2010, J. Educ. Technol. Soc..

[66]  Andrew F. Hayes,et al.  Expertise in Psychological Profiling , 2000 .

[67]  Craig Bennell,et al.  Advances in Offender Profiling: A Systematic Review of the Profiling Literature Published Over the Past Three Decades , 2007 .

[68]  Volunteer Work: Mapping the Future of Moderation Research , 2019, CSCW Companion.

[69]  F. Maxwell Harper,et al.  Designing Better Location Fields in User Profiles , 2014, GROUP '14.

[70]  Martin J. Riedl,et al.  The Psychological Well-Being of Content Moderators: The Emotional Labor of Commercial Moderation and Avenues for Improving Support , 2021, CHI.

[71]  Donghee Yvette Wohn,et al.  What are Effective Strategies of Handling Harassment on Twitch?: Users' Perspectives , 2019, CSCW Companion.

[72]  K. Seo Utilizing Peer Moderating in Online Discussions: Addressing the Controversy between Teacher Moderation and Nonmoderation , 2007 .

[73]  D. Farrington,et al.  What Have We Learned From Offender Profiling? A Systematic Review and Meta-Analysis of 40 Years of Research , 2018, Psychological bulletin.

[74]  Daniel J. Wigdor,et al.  You Watch, You Give, and You Engage: A Study of Live Streaming Practices in China , 2018, CHI.

[75]  Marti A. Hearst,et al.  Assessing attractiveness in online dating profiles , 2008, CHI.

[76]  M. Platow,et al.  Retributive and Restorative Justice , 2008, Law and human behavior.