What Is Not A Real Option: Considering Boundaries for the Application of Real Options to Business Strategy

We argue that the greater the extent to which choice sets evolve as a consequence of firms' exploration activities, the less structured the firms' abandonment decisions become and, in turn, the less distinguishable a real option is from more generic notions of path dependence—a sequential stream of investment in and of itself does not constitute a real option. While organizational adaptations can extend the applicability of real options, they impose tradeoffs that may lead to the underutilization of discoveries made in the course of exploration.

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