论文信息 - Effects of Attitudinal and Situational Factors on Reported Choice Behavior

Effects of Attitudinal and Situational Factors on Reported Choice Behavior

General and operational definitions of attitude imply assumptions that choice behavior is independent of situational factors. It is suggested that the attitude concept be redefined and choice behavior be studied as a function of the choice situation. The experiment in this article demonstrates the S-R inventory approach.

R. Sandell

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