Gender Stereotyping of Children's Toys: A Comparison of Parents and Nonparents

Parents and nonparents were compared to examinedifferences in the use of gender stereotyping toclassify children's toys. Gender-stereotyping was alsoexamined based on the age of the child. Parents and nonparents were sampled from a predominantlywhite, middle and upper middle class population.Subjects rated the appropriateness of 206 toys for useby girls and/or boys and were in general agreementregarding toys identified as gender-stereotyped. Ingeneral, feminine toys were stereotyped more thanmasculine toys although parents were more gender neutralin their ratings of toys than nonparents. Comparisons across mothers and fathers suggest thatinteractions with children may influence parentalperceptions of gender-appropriateness differentially formothers and fathers and is partly dependent on the sex of the child(ren). Finally, it appears thatwhile toys are gender stereotyped for all age groups,there is more flexibility in gender stereotyping of toysfor infants and toddlers.

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