Free Gift Inside!!: Forget the Customer. Develop Marketease

Free Gifts. Preface: Got them old, B1--B2, US visitorsa visa blues. Lesson 1: How to Win Business and Infuriate People. Lesson 2: How to Cope With Canny Customers. Lesson 3: How to Handle How--to Marketing Books. Lesson 4: How to Trump the Trick--or--Treat. Lesson 5: How to Employ Exclusivity Effectively. Lesson 6: How to AMPLIFY. Lesson 7: How to Sell Sham Secrets. Lesson 8: How to Entertain When Entertainment is Everywhere. Lesson 9: How to Do a Harry Potter. Lesson 10: How to Get Out of Jail Free. Lesson 11: How to Bait the Marketing Mousetrap. Notes and References. Acknowledgements. Index. Free Gift 1: The Disservice Encounter. Free Gift 2: Authenticating Authenticity. Free Gift 3: I am Not a Target Marketer. Free Gift 4: The Elephant Men. Free Gift 5: Slouching Towards Beal Feirste. Free Gift 6: Two Cautionary Tales. Free Gift 7: Absolut Amplification. Free Gift 8: Opium, Alas. Free Gift 9: One For the Money. Free Gift 10: Alluring Marketing. Free Gift 11: Texas Tingler. Free Gift 12: There's Something About Larry. Free Gift 13: Deconstructing Harry. Free Gift 14: Deja New. Free Gift 15: Boeing, Boeing, Bon.