DEVELOPMENT STRATEGY AGROINDUSTRY PRIMADONA CASSAVA CHIPS IN TENAYAN RAYA DISTRICT PEKANBARU CITY

The purpose of this study are: (1) determine the aspects of production, processing aspects, technological, marketing and institutional aspects of the agroindustry effort cassava chips in Pekanbaru (2) develop appropriate strategies for the development of agroindustry entrepreneurs in the city of Pekanbaru. The research was conducted at Selindung Kulim street km. 15 Pembatuan district of Tenayan Raya Pekanbaru. The method used is a case study on the basis that the location of its extension activities active and have a high enough income. SWOT analysis performed at the gauge. Priority Strategies in cassava chips business, namely: (1) increased service and product appearance, (2) standardizing product, (3) increase the amount of production, (4) expanding market development.