Personalization in E-Commerce Applications

This chapter is about personalization and adaptation in electronic commerce (e-commerce) applications. In the first part, we briefly introduce the challenges posed by e-commerce and we discuss how personalization strategies can help companies to face such challenges. Then, we describe the aspects of personalization, taken as a general technique for the customization of services to the user, which have been successfully employed in e-commerce Web sites. To conclude, we present some emerging trends and and we discuss future perspectives.

[1]  Yaron Goland,et al.  Web Services Business Process Execution Language , 2009, Encyclopedia of Database Systems.

[2]  Heikki Mannila,et al.  Verkamo: Fast Discovery of Association Rules , 1996, KDD 1996.

[3]  Barbara Pernici,et al.  Quality-agnostic or quality-aware semantic service descriptions? , 2005 .

[4]  D. B. Davis,et al.  Sun Microsystems Inc. , 1993 .

[5]  Frank T. Piller,et al.  Customers as co-designers , 2003 .

[6]  Judy Kay,et al.  Personis: A Server for User Models , 2002, AH.

[7]  David Garlan,et al.  Context is key , 2005, CACM.

[8]  M. Rouse,et al.  The Customer Centric Enterprise : Advances in Mass Customization and Personalization , 2003 .

[9]  Alfred Kobsa,et al.  Personalised hypermedia presentation techniques for improving online customer relationships , 2001, The Knowledge Engineering Review.

[10]  Paul Dourish,et al.  What we talk about when we talk about context , 2004, Personal and Ubiquitous Computing.

[11]  James A. Senn,et al.  The Emergence of M-Commerce , 2000, Computer.

[12]  Reinhard Oppermann,et al.  Adaptive user support: ergonomic design of manually and automatically adaptable software , 1994 .

[13]  R. Malaka,et al.  CRUMPET: creation of user-friendly mobile services personalised for tourism , 2001 .

[14]  Jintae Lee,et al.  An end-user perspective on file-sharing systems , 2003, CACM.

[15]  John C. Haughey.  The Loyalty Effect , 1997, Business Ethics Quarterly.

[16]  Frank Thomas Piller,et al.  A new marketing approach to mass customisation , 2004, Int. J. Comput. Integr. Manuf..

[17]  David N. Chin.  Empirical Evaluation of User Models and User-Adapted Systems , 2001, User Modeling and User-Adapted Interaction.

[18]  Fabio Paternò,et al.  Human Computer Interaction with Mobile Devices , 2002, Lecture Notes in Computer Science.

[19]  Thomas F. Stafford,et al.  Mobile commerce: what it is and what it could be , 2003, CACM.

[20]  Nicholas Kassem,et al.  Java 2 platform, enterprise editionアプリケーション設計ガイド , 2001 .

[21]  Greg Linden,et al.  Amazon . com Recommendations Item-to-Item Collaborative Filtering , 2001 .

[22]  David Benyon,et al.  Adaptive systems: A solution to usability problems , 1993, User Modeling and User-Adapted Interaction.

[23]  Robin D. Burke,et al.  Hybrid Web Recommender Systems , 2007, The Adaptive Web.

[24]  Alfred Kobsa,et al.  Personalized hypermedia and international privacy , 2002, CACM.

[25]  Federica Cena,et al.  UbiquiTO: A Multi-device Adaptive Guide , 2004, Mobile HCI.

[26]  Barry Smyth,et al.  The Plight of the Navigator: Solving the Navigation Problem for Wireless Portals , 2002, AH.

[27]  Mitchell M. Tseng,et al.  The Customer Centric Enterprise , 2003 .

[28]  Alfred Kobsa,et al.  A Review and Analysis of Commercial User Modeling Servers for Personalization on the World Wide Web , 2000, User Modeling and User-Adapted Interaction.

[29]  Suprateek Sarker,et al.  Understanding mobile handheld device use and adoption , 2003, CACM.

[30]  John Riedl,et al.  Item-based collaborative filtering recommendation algorithms , 2001, WWW '01.

[31]  Jun Sun,et al.  Information requirement elicitation in mobile commerce , 2003, CACM.

[32]  Shuk Ying Ho,et al.  Web personalization: Is it effective? , 2003 .

[33]  Wolf-Tilo Balke,et al.  Towards Personalized Selection of Web Services , 2003, WWW.

[34]  Elke Michlmayr,et al.  Designing LoL@, a Mobile Tourist Guide for UMTS , 2002, Mobile HCI.

[35]  Peter Brusilovsky,et al.  From adaptive hypermedia to the adaptive web , 2002, CACM.

[36]  David E. Millard,et al.  Using Protege for automatic ontology instantiation , 2004 .

[37]  Robin D. Burke,et al.  Hybrid Recommender Systems: Survey and Experiments , 2002, User Modeling and User-Adapted Interaction.

[38]  Joseph S. Valacich,et al.  MOBILE COMMERCE: Opportunities and Challenges , 2003 .

[39]  Wolfgang Wahlster.  Resource-Adaptive Interfaces to Hybrid Navigation Systems , 2002, AH.

[40]  Carlo Strapparava,et al.  Adaptive Hypermedia and Adaptive Web-Based Systems, 5th International Conference, AH 2008, Hannover, Germany, July 29 - August 1, 2008. Proceedings , 2008, AH.

[41]  Alfred Kobsa,et al.  The Adaptive Web, Methods and Strategies of Web Personalization , 2007, The Adaptive Web.

[42]  Kathleen McKeown,et al.  Discourse Strategies for Generating Natural-Language Text , 1985, Artif. Intell..

[43]  Brian Stanford-Smith,et al.  E-work and E-commerce : novel solutions and practices for a global networked economy , 2001 .

[44]  Przemyslaw Kazienko,et al.  PersonalizedWeb Advertising Method , 2004, AH.

[45]  Barry Smyth,et al.  Recommendation to Groups , 2007, The Adaptive Web.

[46]  John Zimmerman,et al.  TV Personalization System , 2004, Personalized Digital Television.

[47]  Irvine Clarke,et al.  Emerging Value Propositions For M-Commerce , 1970, Journal of Business Strategies.

[48]  Clare-Marie Karat,et al.  User Attitudes Regarding a User-Adaptive eCommerce Web Site , 2003, User Modeling and User-Adapted Interaction.

[49]  P. Resnick,et al.  The Market for Evaluations , 1999 .

[50]  E. Turban,et al.  Electronic Commerce 2004: A Managerial Perspective , 2003 .

[51]  Cristina Gena.  Evaluation methodologies and user involvement in user modeling and adaptive systems , 2003 .

[52]  John T. Stasko,et al.  The Design and Evaluation of a Mobile Location-Aware Handheld Event Planner , 2003, Mobile HCI.

[53]  Heribert Popp,et al.  Fuzzy techniques and user modeling in Sales Assistants , 2005, User Modeling and User-Adapted Interaction.

[54]  Don Peppers,et al.  The One to One Future: Building Relationships One Customer at a Time (Будущее персонализации: построение взаимоотношений с одним клиентом) , 1993 .

[55]  Thomas Rist,et al.  Presenting through performing: on the use of multiple lifelike characters in knowledge-based presentation systems , 2000, IUI '00.

[56]  Luca Chittaro,et al.  New directions for the design of virtual reality interfaces to e-commerce sites , 2002, AVI '02.

[57]  Jennifer Healey,et al.  Adaptive Content for Device Independent Multi-modal Browser Applications , 2002, AH.

[58]  Katia P. Sycara,et al.  Dynamic discovery and coordination of agent-based semantic Web services , 2004, IEEE Internet Computing.

[59]  Dimitri Droshout,et al.  E-work and E-commerce, Novel solutions and practices for a global networked economy , 2001 .

[60]  Fernando Sánchez-Figueroa,et al.  On Adaptability of Web Sites for Visually Handicapped People , 2002, AH.

[61]  R. Malaka,et al.  DEEP MAP: Challenging IT Research In The Framework Of A Tourist Information System , 2000 .

[62]  Liliana Ardissono,et al.  Personalization in business-to-customer interaction , 2002, CACM.

[63]  Liliana Ardissono,et al.  Dynamic Generation of Adaptive Web Catalogs , 2000, AH.

[64]  Fabio Bellifemine,et al.  User Modeling and Recommendation Techniques for Personalized Electronic Program Guides , 2004, Personalized Digital Television.

[65]  S. Floyd,et al.  Adaptive Web , 1997 .

[66]  Peter Brusilovsky.  Methods and Techniques of Adaptive Hypermedia , 1996 .

[67]  Liliana Ardissono,et al.  Customer information sharing between e-commerce applications , 2004, WOA.

[68]  John Riedl,et al.  Recommender systems in e-commerce , 1999, EC '99.

[69]  Matjaz B. Juric,et al.  Business process execution language for web services , 2004 .

[70]  Alfred Kobsa,et al.  Generic User Modeling Systems , 2001, User Modeling and User-Adapted Interaction.

[71]  Elaine Rich,et al.  Stereotypes and User Modeling , 1989 .

[72]  Cristina Gena,et al.  Usability Engineering for the Adaptive Web , 2007, The Adaptive Web.

[73]  Liliana Ardissono,et al.  A Framework for the Development of Personalized, Distributed Web-Based Configuration Systems , 2003, AI Mag..

[74]  Sanjay Patil,et al.  ebXML and Web Services , 2003, IEEE Internet Comput..

[75]  Matthew Chalmers,et al.  Delivering real-world ubiquitous location systems , 2005, CACM.

[76]  Barry Smyth,et al.  Case-Based Recommendation , 2007, The Adaptive Web.

[77]  Clare-Marie Karat,et al.  Personalizing the user experience on ibm.com , 2003, IBM Syst. J..

[78]  Anthony Jameson,et al.  Adaptive Provision of Evaluation-Oriented Information: Tasks and Techniques , 1995, IJCAI.

[79]  Gilmore Jh,et al.  The four faces of mass customization. , 1997 .

[80]  Keith Cheverst,et al.  Providing Tailored (Context-Aware) Information to City Visitors , 2000, AH.

[81]  Michael Pearce,et al.  Adapting Content for Wireless Web Services , 2003, IEEE Internet Comput..

[82]  Georgios Paliouras,et al.  Web Usage Mining as a Tool for Personalization: A Survey , 2003, User Modeling and User-Adapted Interaction.

[83]  Bill Bodnar.  Customer-centric strategies. , 2007, Marketing health services.

[84]  N ChinDavid.  Empirical Evaluation of User Models and User-Adapted Systems , 2001 .

[85]  Peter Brusilovsky,et al.  Adaptive Hypermedia and Adaptive Web-Based Systems, Second International Conference, AH 2002, Malaga, Spain, May 29-31, 2002, Proceedings , 2002 .

[86]  Norman Sadeh,et al.  M-Commerce: Technologies, Services, and Business Models , 2002 .

[87]  Alfred Kobsa,et al.  Adaptable and Adaptive Information Access for All Users, Including the Disabled and the Elderly , 1997 .

[88]  Sanjeev Khanna,et al.  Why and Where: A Characterization of Data Provenance , 2001, ICDT.

[89]  Jonathan L. Herlocker,et al.  Evaluating collaborative filtering recommender systems , 2004, TOIS.

[90]  Luca Chittaro,et al.  Adaptive 3D Web Sites , 2007, The Adaptive Web.

[91]  Dietmar Jannach,et al.  Special issue on Recommender Systems , 2008, AI Commun..

[92]  Sean Kelly.  Data Warehousing: The Route to Mass Customisation , 1994 .

[93]  Michael J. Pazzani,et al.  Adaptive interfaces for ubiquitous web access , 2002, CACM.

[94]  K. McKeown,et al.  Discourse Strategies for Generating Natural-Language Text , 1985, Artif. Intell..

[95]  Wolfgang Wahlster,et al.  Predictive Role Taking in Dialog: Global Anticipation Feedback Based on Transmutability , 1996 .

[96]  Mike P. Papazoglou,et al.  Introduction: Service-oriented computing , 2003, CACM.

[97]  Stephen Kimani,et al.  Mobile Devices: Opportunities for Users with Special Needs , 2003, Mobile HCI.

[98]  Michael J. Pazzani,et al.  A personal news agent that talks, learns and explains , 1999, AGENTS '99.

[99]  Alan F. Smeaton,et al.  Interactive Television Personalization , 2004, Personalized Digital Television.

[100]  B. Joseph Pine,et al.  The Experience Economy , 2020, Journal of Orthopaedic Experience & Innovation.

[101]  Jan Van den Bergh,et al.  Dygimes: Dynamically Generating Interfaces for Mobile Computing Devices and Embedded Systems , 2003, Mobile HCI.

[102]  Mark D. Dunlop,et al.  Mobile Human-Computer Interaction - MobileHCI 2004 , 2004, Lecture Notes in Computer Science.

[103]  Naoki Abe,et al.  Unintrusive Customization Techniques for Web Advertising , 1999, Comput. Networks.

[104]  Stuart I. Feldman,et al.  Mobile Commerce for the Masses , 2000, IEEE Internet Comput..

[105]  Johan Koolwaaij,et al.  Context-Aware Recommendations in the Mobile Tourist Application COMPASS , 2004, AH.

[106]  Alfred Kobsa,et al.  User Models in Dialog Systems , 1989, Symbolic Computation.

[107]  F. C. Iravegna.  LearningPinocchio : Adaptive Information Extraction for Real World Applications , 2002 .

[108]  John Riedl,et al.  Explaining collaborative filtering recommendations , 2000, CSCW '00.

[109]  Antonio Krüger,et al.  Adaptive Mobile Guides , 2007, The Adaptive Web.

[110]  Sung Ho Ha,et al.  Fuzzy Web Ad Selector Based on Web Usage Mining , 2003, IEEE Intell. Syst..

[111]  John Mylopoulos,et al.  The Semantic Web - ISWC 2003 , 2003, Lecture Notes in Computer Science.

[112]  Yoav Shoham,et al.  Fab: content-based, collaborative recommendation , 1997, CACM.

[113]  Wolf-Tilo Balke,et al.  Through different eyes: assessing multiple conceptual views for querying web services , 2004, WWW Alt. '04.

[114]  R. Bharat Rao,et al.  Evolution of mobile location-based services , 2003, CACM.

[115]  Gregory D. Abowd,et al.  Cyberguide: A mobile context‐aware tour guide , 1997, Wirel. Networks.

[116]  Peter Brusilovsky,et al.  Adaptive Hypermedia , 2001, User Modeling and User-Adapted Interaction.

[117]  John Zimmerman,et al.  Chapter 5 TV PERSONALIZATION SYSTEM Design of a TV Show Recommender Engine and Interface , 2003 .

[118]  Alfred Kobsa,et al.  Privacy through pseudonymity in user-adaptive systems , 2003, TOIT.

[119]  Izak Benbasat,et al.  Interface design for mobile commerce , 2003, CACM.

[120]  Christian Kray.  Visualisation of route descriptions in a resource-adaptive navigation aid , 2004 .

[121]  Gregory D. Abowd,et al.  Towards a Better Understanding of Context and Context-Awareness , 1999, HUC.

[122]  Wolfgang Wahlster.  Resource-adaptive interfaces to hybrid navigation systems (keynote talk) , 2002 .

[123]  Liliana Ardissono,et al.  Intrigue: Personalized recommendation of tourist attractions for desktop and hand held devices , 2003, Appl. Artif. Intell..

[124]  Frank Wehner,et al.  Personalization-Based Optimization of Web Interfaces for Mobile Devices , 2004, Mobile HCI.

[125]  Liliana Ardissono,et al.  Tailoring the Interaction with Users in Web Stores , 2000, User Modeling and User-Adapted Interaction.

[126]  Eelco Herder,et al.  Personalized Adaptation to Device Characteristics , 2002, AH.

[127]  Kai Richter,et al.  Multi-modal Framework to Support Users with Special Needs in Interaction with Public Information Systems , 2003, Mobile HCI.

[128]  Jack Duffy,et al.  Web Page Transformation When Switching Devices , 2004, Mobile HCI.

[129]  Alfred Kobsa.  User Modeling and User-Adapted Interaction , 2005, User Modeling and User-Adapted Interaction.

[130]  David E. Millard,et al.  Automatic Ontology-Based Knowledge Extraction from Web Documents , 2003, IEEE Intell. Syst..

[131]  Boi Faltings,et al.  Effective Interaction Principles for Online Product Search Environments , 2004, IEEE/WIC/ACM International Conference on Web Intelligence (WI'04).

[132]  Gregory D. Abowd,et al.  Charting past, present, and future research in ubiquitous computing , 2000, TCHI.

[133]  Tony Andrews.  Business Process Execution Language for Web Services Version 1.1 , 2003 .

[134]  Adrian David Cheok,et al.  22nd International Conference on Human-Computer Interaction with Mobile Devices and Services , 2007, Lecture Notes in Computer Science.

[135]  John Karat,et al.  Personalized Digital Television , 2004, Human-Computer Interaction Series.

[136]  Cristina Conati,et al.  Adaptive Content Presentation for the Web , 2007, The Adaptive Web.

[137]  Francisco Curbera,et al.  Web Services Business Process Execution Language Version 2.0 , 2007 .

[138]  Andrew F. Monk,et al.  One-to-one e-commerce: who's the one? , 2001, CHI Extended Abstracts.

[139]  Alfred Kobsa,et al.  Privacy-Enhanced Web Personalization , 2007, The Adaptive Web.

[140]  Venkataraman Ramesh,et al.  Understanding usability in mobile commerce , 2003, CACM.

[141]  Fabio Paternò,et al.  Tool support for designing nomadic applications , 2003, IUI '03.

[142]  Michael J. Pazzani,et al.  Content-Based Recommendation Systems , 2007, The Adaptive Web.

[143]  Guanling Chen,et al.  A Survey of Context-Aware Mobile Computing Research , 2000 .

[144]  Borys Omelayenko,et al.  Learning of Ontologies from the Web: the Analysis of Existent Approaches , 2001, WebDyn@ICDT.

[145]  Judith Masthoff,et al.  Group Modeling: Selecting a Sequence of Television Items to Suit a Group of Viewers , 2004, User Modeling and User-Adapted Interaction.

[146]  Paul Resnick,et al.  Recommender systems , 1997, CACM.

[147]  Barry Smyth,et al.  On the Dynamic Generation of Compound Critiques in Conversational Recommender Systems , 2004, AH.

[148]  Giovanni Maria Sacco,et al.  Dynamic Taxonomies: A Model for Large Information Bases , 2000, IEEE Trans. Knowl. Data Eng..

[149]  Sheila A. McIlraith,et al.  Adapting BPEL4WS for the Semantic Web: The Bottom-Up Approach to Web Service Interoperation , 2003, SEMWEB.

[150]  Heikki Mannila,et al.  Fast Discovery of Association Rules , 1996, Advances in Knowledge Discovery and Data Mining.